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Advanced Inbound Marketing

ID : 7799   
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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)
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Class Details

Online 24/7

NA - Online



Registration Closes On
Friday, November 8, 2019 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
11/4/2019 - 11/29/2019 Online 24/7 12:00 AM - 12:00 AM N/A - Online